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What is clean make up and how to start the switch

So what is clean make-up anyway?

When you hear the term “clean” used to describe make-up, it doesn’t mean the brushes were just washed (although isn’t that one of the most rewarding feelings when you actually get that done) or that the compact was just sprayed down with Lysol. Clean refers to the way the makeup was produced. It implies it has been made mindfully, free of harsh, not to mention pore-clogging, chemicals, and generally derived from plant based, organic materials. “Clean” and “non-toxic” are often used interchangeably to describe these products. Terms like “clean” when used to describe makeup and skincare aren’t yet regulated by the FDA. Because of this, it’s important to read labels as you explore new products, check when a product was made, and ensure it agrees with your unique skin, first and foremost.

In this article: tips on switching to clean beauty and my current favorite brands and products.

Making a smooth switch to cleaner make-up

When it comes to making the switch to clean, non-toxic makeup. It’s all about that “80/20” lifestyle. Around 5 years ago I decided I wanted to switch my makeup and skincare to cleaner brands. It felt like a daunting task but I knew it had the potential to be great for my skin and overall health. I wanted to be able to pronounce or at least recognize more of the words on the back of a bottle when I looked at ingredients. And I wanted to support brands that cared about people and the planet. Here’s what I’ve learned over the last few years in hopes it can support you on your shifts to a cleaner, less toxic makeup bag. I’m also sharing my current favorite clean beauty brands and standout products below.

Some of the best advice I received was from my girl Ali, the manager at WellPeople. She said stop trying to be an overachiever (recovering Type A over here) and instead go for that 80/20 lifestyle. She reminded me that I didn’t have to go from zero to 100% non-toxic overnight when it came to cleaning out my shelves. Making small shifts on a continual basis is the name of the game, folks. 

Making small shifts on a continual basis is the name of the game, folks. 

Instead of throwing away everything I owned, I started to implement new products little by little. So when you run out of an old favorite product that happens to be chemical dense, try replacing it with something new and non-toxic. 

What is clean make up and how to start the switch

How to approach clean make-up if you have sensitive skin.

Another thing to keep in mind: just because it’s natural, does not mean it’s natural for you. As I started trying out some new plant based products, I definitely battled rashes and breakouts. Another lovely gal at W3llPeople reminded me that poison ivy is in fact a natural plant but you wouldn’t go rubbing that all over your face now would you? LOL. So the point is- you have to find the products that work with you. I promise you that somewhere in the cadre of cosmetics, they are out there! 

Just because it’s natural, does not mean it’s natural for you.

For my fellow friends with sensitive skin, let me tell you, it took A LOT of trial and error, adverse reactions, and less than ideal breakouts to find products that I really jive with. Don’t get discouraged and don’t give up if your first attempts are less than harmonious. There are tons of options out there and every day more brands are offering clean alternatives.

W3LLPeople Studio at Domain NORTHSIDE in Austin, Texas

My current favorite non-toxic lines of makeup and a few standout products. 

As you consider making the switch to clean brands, here are some of my current favorite non-toxic lines of makeup and a few standout products. 

  • W3llPeople: founded in none other than Austin, Texas, they boast being “super clean” and “super natural”. In my book they are the superheroes of non-toxic makeup. W3llPeople products are plant powered, gluten-free, cruelty free, and sustainably made among other compelling characteristics. I’ve tried almost every product they make and I’m continually delighted by them. Not to mention I love the overall vibe and their approach to beauty and wellness. They have high performance products that play up your natural beauty and come at a great price point. Some of my favorite products include:

  • RMS Beauty: I first got hooked on this line because of their “Living Luminizer”. I picked it up at the Goop pop-up market on South Congress in Austin, Texas a few years ago and loved that “lit from within” glow. Shortly thereafter I discovered they had tons of great products that are extremely effective and thoughtfully made. Specifically, I fell in love with their “UN Cover Up” concealer. It’s a total game changer. They were early to the clean beauty revolution and they have been setting high standards for great non-toxic products since 2009. Their products are cruelty-free, GMO-free, paraben-freen, sulfate-free, talc-free, and the list goes on. You can read about all of their ingredients here.

Standout clean products and great non-toxic mascaras that due the trick

  • Saint Cosmetics: They claim to have clean ingredients and real results and I totally agree. I love their eyeshadows and bronzer. They have great consistency and tons of color that wear all day. One of my favorite parts about Saint Cosmetics is that I feel like I don’t have to reapply during the day the way I do with some other natural products. They also have a great primer made of aloe vera instead of silicone or other chemicals that feels soothing when applied to the skin. Less pore clogging, more love for your gorgeous skin.

One of my favorite parts about Saint Cosmetics is that I don’t have to reapply during the day the way I do with other natural products.

  • Pacifica Beauty: I’m a self-proclaimed mascara connoisseur and I fell fast for Pacifica because they had non-toxic mascaras that actually play up your natural lashes and don’t leave mascara all over your face at the end of the day. Their products are 100% vegan and cruelty free and they are a great price point. I’m a big fan of their nail polishes too. You can read about my favorite non-toxic nail-care lines here. I also adore the overall vibe and aesthetic of Pacifica, and that you can purchase their products at Whole Foods in a pinch if needed. They really brighten up your beauty cabinet in more ways that one.

Hope these ideas help as you start to make the switch to clean beauty products! Can’t wait to see how these gradual, small shifts make a big, long-term impact on your skin health and life! Let me know how it goes in the comments or reach out if you have questions! Big Love.

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